The Billboard Global Power Players 2026 Awards Ceremony, held in Tokyo, marks a significant milestone as the first time the prestigious event is hosted in Asia. This ceremony, part of the broader MUSIC AWARDS JAPAN 2026 WEEK, showcases the power and influence of executives in the global music industry. The event, presented by Billboard, a decade-old franchise spanning 15 international editions, highlights the achievements of those shaping the industry.
The ceremony's master of ceremonies, mikako, fluent in multiple languages, conducted the proceedings with elegance. The evening began with Billboard CEO Mike Van's opening remarks, emphasizing the franchise's international reach and the Tokyo edition's unique partnership with Billboard JAPAN and CEIPA. Jason Lipshutz, Billboard Co-Chief Content Officer, introduced the three special awards, each recognizing distinct contributions to the music industry.
The Artist Advocate Award, presented to Marlene Tsuchii of Creative Artists Agency (CAA), honored her role in connecting artists, audiences, and cross-border opportunities. Miyu, a globally recognized house dancer and TikTok's Dance Creator of the Year, presented the award. Tsuchii's impact on Miyu's career, including her journey to becoming the first Japanese dancer signed to CAA, was a highlight. Tsuchii's work in expanding Japanese artists' global reach through collaborations with 88rising and SM Entertainment was also noted, reflecting her commitment to the industry.
The Global Growth Award, presented to Avex Inc. Music Group CEO Katsumi Kuroiwa and Avex Music Group USA CEO Brandon Silverstein, celebrated their leadership in amplifying Japan's music scene internationally. The award was supported by ONE OR EIGHT, with NEO expressing gratitude for Avex's support. Kuroiwa and Silverstein's partnership, exemplified by their collaboration with Bruno Mars, showcased the power of collaboration in the industry. Kuroiwa's journey from a small record rental shop to a global player and Silverstein's vision of a Tokyo-based global music company were inspiring.
The Impact Award, presented to Rachel Newman, Co-Head of Music at Apple Music, recognized her transformative role in music discovery and sharing. Newman's career, from music journalism to Apple's anti-fraud program, demonstrated her passion for music and community building. Her commitment to supporting emerging artists while maintaining creative independence was particularly notable.
The ceremony concluded with a speech by CEIPA Chairman Shunsuke Muramatsu, acknowledging the growing global presence of Japanese music and its cultural exports. Muramatsu's vision for MUSIC AWARDS JAPAN to become a truly international award, requiring sustained effort over years, was inspiring. The event celebrated the industry's leaders and their contributions, leaving a lasting impact on the global music landscape.
